Today I am joined on The Alden Report by best-selling author, keynote speaker and business coach Bob Burg.Bob is the author of a number of books on sales, marketing and influence, with total book sales approaching two million copies. For 30 years Bob has helped companies, sales leaders, and their teams to more effectively communicate their value, sell at higher prices with less resistance, and grow their businesses based on the premise detailed in his book Endless Referrals. Although for years he was best known for Endless Referrals, it’s his business parable, The Go-Giver (coauthored with John David Mann) that has most recently captured the imagination of his readers as it is a Wall Street Journal and BusinessWeek Bestseller and has sold over a million copies. Since its release it has consistently stayed in the Top 25 on Porchlight’s (formerly 800-CEO-READ) Business Book Bestsellers List. The book has been translated into 30 languages and was rated #10 on Inc. Magazine’s list of the Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.
As a keynote speaker, Bob has regularly addressed audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.
Thank you so much to Bob for joining us this week on The Alden Report.